Liz Pjesky is a seasoned marketing executive and the current Head of Marketing and Ticketing at High Road Touring, where she leads global strategy for a roster of over 300 artists annually. With a career spanning New York’s premier agencies and venues, Liz has become a definitive voice in integrating marketing and ticketing within the live entertainment landscape.

Liz pioneered the tour marketing department at High Road, and loves learning more every day about how to connect artists to their fanbases. Her data-forward approach, highlighted by a proprietary  framework for ad creative, has consistently delivered double digit lifts in ROAS and significantly reduced acquisition costs. Beyond digital strategy, Liz oversees comprehensive ticketing operations, maximizing yield through dynamic pricing and sophisticated sales forecasting to ensure every tour reaches its full commercial potential.

Prior to her tenure at High Road, Liz served as a Marketing Agent at The Team (formerly Paradigm Talent Agency), architecting 360-degree campaigns for powerhouse acts including Bob Weir, Brandi Carlile, and Alessia Cara. Her foundational experience includes pivotal leadership roles at USC Events, where she led the marketing for the massive Paradiso Festival at The Gorge, and the brand launch of NYC’s Stage 48. Liz holds a B.A. in Film Studies from the University of Colorado at Boulder.